SEMARANG, THE IMAGE – The Minister of Tourism and Creative Economy / Head of the Tourism and Creative Economy Agency, Sandiaga Salahuddin Uno, inaugurated the Semarang Creative Hub in an effort to raise the pace of the creative economy in the midst of a pandemic.
Menparekraf when inaugurating Creative Hub Semarang with Deputy Governor of Central Java, Taj Yasin Maimoen, in Kota Lama, Semarang, Saturday (13/3/2021), explained that the existence of Creative Hub in the city is very important to develop a unique creative industry in the Old City of Semarang. included in the Joglosemar national development projection (Jogja, Solo, Semarang).
“I appreciate the best sons and daughters of Semarang, Central Java. This is a gathering place for designers who will fill it with the best works. I left the Creative Hub to be filled and used as a place for global-class creative products, “said Sandiaga.
He explained that the tourism sector and the creative economy cannot be separated, so it must go hand in hand, especially since Kota Lama is the face of Semarang which is a favorite destination for tourists. So with the Creative Hub, it is hoped that it will become a node that connects the creative economy and tourism in it.
“This pandemic must encourage creative economy actors to take opportunities, and with the existence of this Creative Hub, it is hoped that it will be easier and at the same time open the widest possible job opportunities,” he said.
Sandiaga invites business people to stay creative to innovate. By innovating, designer products in the city of Semarang can continue to be updated and not out of date. Apart from innovation, another thing that Sandiaga emphasized was adaptation. According to him, adapting to any situation is very important so that creative industrial products can survive amid the pandemic.
“Creative industry players must always innovate in order to update their products, then being able to adapt to the situation is important so that the creative industry can survive,” he said.
The last is collaboration, by collaborating, for example between creative industry players and the government. “Collaboration is very important so that creative business actors and the government can be connected in their steps,” he said.
On arrival in Kota Lama Semarang, the Menparekraf met with creative industry players and reviewed their creative products on Makerspace. He also watched the Fashion Community fashion show show from Semarang with the theme TREND 2021 at the Oudetrap Building. And finally the Menparekraf and his entourage visited Bubakan Batik Village.
Central Java Deputy Governor Taj Yasin said the Menparekraf’s visit to Semarang was a driving force for the connection of magnetic destinations in Central Java where there is the Borobudur area which is included in 5 super priority destinations with surrounding areas.
“With the inauguration of the Creative Hub, we hope that in the future it will encourage the growth of the creative economy in the city of Semarang and its surroundings. As well as connecting Borobudur with other cities in the vicinity, such as Semarang and others,” he said.***