IN the professional realm, Dr. Diah Permana Tirtawati serves as the Co-Founder and Director of Sales & Marketing of PT Melali MICE and PT Melali Bali, two Bali-based companies specializing in Professional Conference Organization (PCO) and Destination Management (DMC).
Through her leadership, she has successfully delivered numerous national and international events while building strategic collaborations with partners both within Indonesia and abroad.
Melali MICE Bali stands as one of the leading professional companies driving the growth of the meetings and events industry on the Island of the Gods. Founded on a commitment to providing world-class MICE (Meetings, Incentives, Conferences, and Exhibitions) services, Melali MICE Bali has grown into a trusted partner for institutions, government bodies, associations, and international organizations.
As a Professional Conference Organizer (PCO) and Destination Management Company (DMC), Melali MICE Bali offers more than technical event execution. It delivers comprehensive experiences that reflect the essence of Bali—its hospitality, cultural aesthetics, and meticulous professionalism in every detail.
The company’s strength lies in its ability to combine modern event management expertise with Bali’s rich cultural heritage. Every conference, seminar, exhibition, or incentive trip is designed with a distinct Balinese touch, creating lasting impressions for delegates from around the world.
Each event becomes more than a professional agenda; it transforms into a meaningful experience that reinforces Bali’s image as a premium MICE destination.
Melali MICE Bali is supported by an experienced team with deep insights into the tourism industry and the operational demands of large-scale events. Their professionalism is evident in the seamless execution of national and international events—efficient, impactful, and flawlessly managed.
Throughout its journey, Melali MICE Bali has consistently championed sustainability. Its adoption of Green MICE principles reduces environmental impact without compromising event quality. Additionally, its Hybrid MICE solutions—integrating both physical and virtual participation—have become an essential innovation, expanding audience reach and allowing greater adaptability in the post-pandemic era.
With its dedication and forward-thinking approach, Melali MICE Bali is more than an industry player; it is part of Bali’s broader movement toward smarter, higher-quality, and more sustainable tourism. Every event it delivers stands as proof that local professionalism can compete on the global stage—elevating Bali’s reputation across the world.
Budget-Efficiency Policies Push MICE Industry to Adapt
Dr. Diah Permana Tirtawati observes that the government’s budget-efficiency policies are starting to create a significant impact on the dynamics of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector, including in Bali.
According to her, delays in activities across several ministries have been noticeable since the beginning of the year. In response, Melali MICE has begun strengthening its strategy by diversifying its market toward the private sector, both domestic and international. However, this adaptation process is not always straightforward, as each company operates with different business standards and procedures.
Dr. Diah emphasizes that changes in budget policies have wide-reaching consequences—not only for event organizers but also for the entire MICE supply chain, from equipment vendors and logistics to F&B providers, transportation services, and MSMEs.
“The MICE industry has a substantial domino effect. Because of this, evaluations are needed to ensure activity in this sector can continue,” she said.
She also highlighted that tourism—especially in Bali—is still in its post-pandemic recovery phase.
“We hope that budget-efficiency measures will not hinder the recovery momentum that has been built through major events, including the G20 Summit,” she concluded. **
Writer: Karolina | Editor: Igo Kleden
