BEYOND her reputation as a leading figure in the MICE industry, Dr. Diah Permana Tirtawati is also actively driving the growth of Bali’s wellness sector. Her contributions go far beyond organizing national and international events—she plays a pivotal role in elevating Bali as a global destination for holistic healing and beauty.
As the Co-Founder and Director of the Bali Wellness and Beauty Expo (BWB Expo) 2025, Dr. Diah stands at the forefront of shaping a new era of wellness tourism in Bali. Armed with a doctoral degree in tourism from Udayana University and extensive experience in the MICE industry through PT Melali MICE, she recognizes an immense opportunity that remains underdeveloped: transforming Bali into a world-class wellness destination.
Guided by the vision “Grow-well in Bali: Where Wellness Becomes Beauty,” Dr. Diah conceptualized BWB Expo as a platform for cross-sector collaboration—connecting health, beauty, spa, herbal remedies, and holistic healing practices rooted in Balinese tradition. For her, wellness is not merely an added value; it is the future of a more sustainable and higher-quality tourism model.
She emphasizes that Bali has all the essential elements: healing nature, a calming culture, and thousands of wellness practitioners ready to grow. BWB Expo aims to unify this potential and showcase Bali as a wellness powerhouse capable of competing on the world stage.
With her visionary thinking and strategic approach, Dr. Diah is helping expand Bali’s tourism identity—from a leisure destination to a center for healing, rejuvenation, and transformative experiences.
The Inspirational Figures Who Shape Dr. Diah’s Journey
For Dr. Diah Permana Tirtawati, the greatest inspiration throughout her professional journey comes from remarkable women who have transformed Indonesia and the world. On the national stage, she admires the decisiveness and intellect of Sri Mulyani Indrawati, as well as the bold leadership of Susi Pudjiastuti—both celebrated for their integrity and impactful achievements.
On the global stage, she looks up to influential women leaders who have become icons of modern female leadership in the global economic arena. For Dr. Diah, these figures are more than symbols of success; they embody courage, long-term vision, and the ability to lead with heart.
Their stories of resilience and excellence continue to fuel her spirit—motivating her to contribute meaningfully to the advancement of the MICE industry and to strengthen Bali’s wellness tourism ecosystem as a globally competitive force. **
Writer: Karolina | Editor: Igo Kleden
