DENPASAR, Bali – The management board of the Bali Convention and Exhibition Bureau (BaliCEB) for the 2026–2031 term was officially inaugurated at The Meru Sanur, Denpasar, on Friday (June 5, 2026). The organization, which plays a key role in developing Bali’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, is expected to further strengthen the island’s position as a leading destination for international business events.
The inauguration ceremony was attended by Deputy Minister of Tourism Ni Luh Puspa, Bali Governor Wayan Koster, and representatives from the tourism and MICE industries. The new board was formally appointed under Decree No. 001/SK/BaliCEB/VI/2026 concerning the Ratification and Appointment of the BaliCEB Management Board for the 2026–2031 period.
In his inaugural address, BaliCEB Chairman Ketut Jaman emphasized that BaliCEB is envisioned as a “Home for Collaboration,” reflecting the belief that the MICE industry cannot be developed by a single stakeholder alone.
“The MICE industry will only thrive when all stakeholders move forward together. BaliCEB is here to serve as a platform that unites government, industry players, communities, and all relevant partners in building Bali’s future as a world-class MICE destination,” he said.
According to Jaman, Bali possesses unique strengths that set it apart from competing destinations. Beyond its world-class hotels, convention centers, and event venues, the island offers rich cultural heritage, spirituality, creativity, hospitality, and the ability to deliver authentic and memorable experiences to visitors from around the globe.
“Many destinations have modern convention facilities and infrastructure, but not all can create experiences that inspire, touch the heart, and leave a lasting impression the way Bali does,” he noted.
Jaman highlighted Bali’s proven track record in hosting major international events, including APEC, the IMF–World Bank Annual Meetings, the G20 Summit, and the World Water Forum. These achievements, he said, demonstrate Bali’s capacity and credibility as a host of large-scale global gatherings.
He also pointed to the integrated tourism area of Nusa Dua and the Sanur Special Economic Zone (SEZ) for Health as strategic assets that further enhance Bali’s appeal as a destination for quality tourism, wellness tourism, health and medical tourism, cultural tourism, and leisure travel.
Looking ahead, BaliCEB has outlined five strategic priorities for the 2026–2031 period. These include strengthening Bali’s positioning as a culturally rooted and sustainable global MICE destination, expanding international promotion and global networks, and increasing participation in competitive bidding processes for international events.
The organization will also focus on improving human resources, service standards, technology adoption, security, and sustainability practices across the MICE sector. In addition, BaliCEB aims to ensure that the economic benefits generated by the industry are shared more broadly among local communities, including MSMEs, creative economy players, artists, tourism workers, and community groups.
“Developing the MICE industry is not merely about attracting international events. It is also about ensuring that the economic benefits are felt by the wider community across Bali,” Jaman stressed.
To enhance Bali’s global competitiveness, BaliCEB plans to intensify its international promotional efforts through participation in leading business events exhibitions and trade forums, including the Asia Pacific Incentives and Meetings Event (AIME) in Melbourne, IMEX America, IMEX Frankfurt, and IBTM World in Barcelona.
However, Jaman emphasized that promotion alone is not enough. Bali’s MICE industry, he said, must be supported by strong market intelligence, well-planned bidding strategies, high-quality products and services, and close collaboration among stakeholders.
He concluded by calling on all industry players and government institutions to set aside sectoral interests and work together toward a common goal.
“When Bali moves separately, we become only a small part of global competition. But when Bali moves together, we become a major force that the world cannot ignore,” he said. **
