THE Sudamala New Era is marked by tangible progress—an expansion into some of Indonesia’s most sought-after destinations. Following its success in Sanur, Sudamala Resorts now proudly extends its presence across three iconic islands: Bali, Lombok, and Flores.
Sudamala Resort, Ubud – The newest project, with its groundbreaking ceremony held in April 2024, is set to open in October 2025. Designed as an oasis of culture and sustainability, this resort embodies Sudamala’s core philosophy of art, soul, and sustainability.
Sudamala Suites & Villas, Komodo (Labuan Bajo) – Opened in 2020, this property captures the allure of the Flores Sea with Sudamala’s signature elegance and authenticity.
Amed Lodge, Bali – A serene beachfront property offering breathtaking views of Mount Agung, inviting guests to experience tranquility by the sea.
“Sudamala New Era is not just about expansion,” says Ricky Putra, COO of Sudamala Resorts. “It’s about transforming our mindset—proving that a local brand can compete confidently alongside global names, without losing its identity.”
“When our guests stay in Bali, they will truly feel the essence of Bali. In Lombok, they’ll experience the warmth of Sasak culture. And in Labuan Bajo, they’ll be embraced by the exotic charm of Flores,” Ricky adds.
With a powerful vision, open leadership, and a steadfast dedication to culture and sustainability, Sudamala Resorts is stepping onto a new stage—emerging as a local Indonesian brand of pride, bringing artistry, authenticity, and purpose to every destination it touches.
From Bali to Eastern Indonesia: Expansion, Spirit, and New Horizons for Sudamala
For Ricky Putra, joining Sudamala Resorts is more than just a career move—it is a calling to revive the spirit of hospitality rooted in values, culture, and genuine contribution to the community.
One of the key reasons behind his commitment lies in Sudamala’s clear vision and mission: to become an employer of choice—the best place for hospitality professionals to build and grow their careers. Sudamala is not just a collection of resorts; it is a true destination where guests come not just once, but return again and again for heartfelt, memorable experiences.
Ricky believes that the owner’s positive energy and commitment have created strong confidence that Sudamala is moving toward the next level. Under open, collaborative leadership, every positive idea is welcomed and nurtured. “I want to inspire more than 500 employees across all our properties to feel proud of being part of a strong local brand,” he says.
Beyond strengthening brand awareness and positioning Sudamala as a local champion, Ricky focuses on achieving key performance indicators (KPIs) aligned with the company’s vision—ranging from brand development and project expansion to community empowerment.
He actively oversees new development projects that not only create jobs for local communities but also expand Sudamala’s presence into Eastern Indonesia. “Expansion to the East is not just about business—it’s about making a contribution,” he explains. “There are many communities there that need support and opportunities to grow.”
That purpose is what drives Ricky to give his full support to Sudamala. In just one year since joining, he has infused new energy into the company—including the birth of new resort projects that mark Sudamala’s next phase of growth.
As Sudamala approaches its 14th anniversary this November, Ricky looks ahead with optimism. “By the time Sudamala turns 20,” he says, “I hope we will have ten exceptional properties across Indonesia—each carrying the same local spirit that defines our soul.”
Looking Ahead: Bringing Sudamala to the Global Stage
For Ricky Putra, the journey in the world of hospitality is far from over. After an illustrious career with some of the world’s leading hotel brands and now at the helm of Sudamala Resorts as Chief Operating Officer, he continues to hold onto one burning dream:
“One day, I want Sudamala not only to exist in Indonesia—but to have a presence abroad.”
Ricky’s vision is not merely about business expansion. It is about sharing the soul and values of Sudamala with the world—values that harmoniously blend art, local culture, sustainability, and the heartfelt warmth of Indonesian hospitality.
He envisions a future where Sudamala stands proudly on international soil, a living testament to how an Indonesian brand can compete globally without losing its roots.
“Sudamala must become a local brand with a global soul,” Ricky affirms with conviction. **
Writer: Karolina | Editor: Igo Kleden
