The success of Wayan Suena as a tourism entrepreneur is not only the result of hard work and a sharp eye for opportunity. It is also deeply rooted in the simple yet profound lessons passed down by his parents. From them, he learned that true wealth is not measured by money, but by honesty, perseverance, and faith.
His father, a humble cidomo driver in Lombok, became his first role model for resilience. Day after day, pulling the traditional horse cart without complaint, his father demonstrated that life must be lived with sincere effort.
“My father never taught me to live for money,” Wayan recalled. “He taught me to work hard, to be honest, and to always remember God.”
For Wayan, his father’s job was never a source of shame. Instead, it was a powerful lesson about valuing the process.
“I was never embarrassed. From that cidomo, I became who I am today,” he said proudly.
This simple principle became the foundation of his life: anything built on honesty and hard work will succeed, as long as it is guided by prayer and faith in God. To him, this is a universal law—one that must be in balance with everyday living.
Complementing his father’s lessons, his mother—now still healthy at the age of 75—instilled gentleness and wisdom. Her message echoed his father’s: money can be earned, but a good mind and a sincere heart are the most valuable assets.
“My mother always taught me sincerity,” Wayan explained. “Whatever we do must come from good intentions, because that is what will return to us.”
From this humble couple, Wayan Suena drew the strength to face life’s challenges. Honesty, hard work, prayer, and sincerity became the cornerstones that carried him from the streets of Lombok to the global stage of tourism. It is a legacy of values far more precious than wealth—a moral compass that continues to guide his journey to this day. **
Writer: Karolina, Editor: Igo Kleden
