FOR Ruben Amor, life is not just about career or wealth — it’s about shaping one’s character and keeping a pure heart through every step. He believes that young people from Nusa Tenggara Timur (NTT) have tremendous potential — if they dare to step beyond their comfort zones.
“Young people from NTT must be brave enough to go out and learn,” he urged. “Sometimes our attachment to tribal identity keeps us from growing — but the world is wide, and there’s so much to learn.”
He encourages them to socialize beyond their own circles: “Don’t only mingle with people from your village. Meet others, learn from them — that’s how your worldview and character are shaped.”
Ruben’s own story illustrates this. During college, he never went home — not out of neglect, but obedience. “My father told me not to return until I’d truly finished my studies,” he recalled.
“He said, once you choose a path, you must see it through.”
That lesson taught him independence and perseverance — values that sustain him in the private sector “In this field, you must learn to sustain yourself — and that’s something to be proud of.”
But the greatest lesson he ever received was also the simplest. “Before I left home, I asked my father to teach me the secret to success,” he smiled. “He said only one thing: Be kind to everyone you meet.”
Ruben has lived by that ever since. “I hold no grudges, no envy. Life feels light when you live sincerely — and never take what isn’t yours.” Simple, yet profound — a life philosophy born from the heart of Flobamora, carried faithfully in every step of his professional journey.
Shaping Hope for NTT’s Young Generation
When asked about human resource potential in NTT, Ruben sees people with strong character, honesty, and diligence. Yet, he admits, interest in the hospitality industry remains limited. “The hotel industry in NTT holds great potential,” he said. “But most young people still aspire to become civil servants.”
He understands this mindset — in many regions, being a government employee symbolizes stability and success. “They’re proud to be civil servants because they feel secure for life,” Ruben said with empathy.
However, he believes this perception can evolve through education and real-life examples. “Our people have great qualities — loyalty, discipline, resilience. What they need is broader perspective and courage to explore new opportunities.” With guidance and inspiration, Ruben believes that NTT’s youth can thrive in hospitality and contribute to the nation’s tourism growth.
Character and Conscience: The True Foundation for NTT’s Youth
For Ruben Amor, character matters more than wealth. “It’s not about how rich we are,” he said calmly,
“but how big our conscience is.” He believes every young person has their own path — and should be allowed to grow in their own way.
“Don’t force them to be like us,” he advised. “Let them evolve with their time, as long as their foundation is strong — good character and a kind heart.”
Once again, he reminds NTT’s youth to step out and learn from the world. “Don’t just stick with your own circle. Go out, meet people, learn — that’s how growth begins.” He still holds dearly his father’s advice — “You don’t need any special secret,” his father once said.
“Just do good to everyone you meet.”
That single message became Ruben’s lifelong compass. “I live without envy, without hate, without burden,” he said sincerely. “And most importantly — never take what isn’t yours.” For him, success is not about titles or riches, but about staying human with a heart full of kindness. **
By Karolina | Edited by Igo Kleden
