IN In his journey through the world of tourism, Dudy Mayanto experienced firsthand how even the way one dresses can tell a story of its own. During his time at Pandanaran, he often went on sales calls to various cities, including Bali. It was through these visits that he began building his network on the Island of the Gods.
There is one memory he always cherishes. Each time he went on a sales call, Dudy would dress formally, complete with a tie. In Jakarta, such attire was perfectly normal. But when he showed up in Kuta—surrounded by foreign tourists dressed casually in shorts and flip-flops—his formal appearance quickly became a subject of friendly jokes. From that experience, Dudy learned an important lesson: building closeness is not always about formal appearances, but about the ability to adapt to culture and atmosphere.
From then on, he decided to take off his tie whenever he attended informal meetings in Bali. Dudy’s transformation in his career was not only about his style of dress, but also about the technology that shaped his work.
He has been a living witness to how Indonesia’s tourism industry has grown alongside shifts in communication technology: from telex, pagers, public telephones, and handy talkies, to the early generations of mobile phones. Each era brought its own challenges, but his spirit remained unchanged—developing Indonesian tourism.
More than just a profession, Dudy Mayanto’s journey is a story of hard work, consistency, and passion for tourism. For more than four decades, he has been an inseparable part of Indonesia’s tourism journey and its ever-changing dynamics. **
Writer: Karolina, Editor: Igo Kleden
