Acquisition of Adonara Hotels Group, LHI Give Incentive for Hotel Health Care during the Pandemic

Ruben Amor, VP Development for Liberta Hotel International. PHOTO - SPC

JAKARTA, THE IMAGE  – In order to improve the hospitality business amid the Covid 19 Pandemic, Liberta Hotels International (LHI), one of the National Hotel Operators, both as a Hotel Operator and as a Hotel Owner and Investment, made a new breakthrough by acquiring the Adonara Hotesl Group to develop the hospitality business in Indonesia.

This cooperation is expected to have a positive impact amid the unfavorable hotel business situation. The presence of Liberta Hotels International provides its own color as well as a differentiator from other hotel operators in Indonesia.

“Our investment is solely to assist the development and growth of the hotel itself, where the allocation can be in rebranding, renovation or working capital,” said Niken, Corporate Operational Director of Liberta Hotels International.

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Niken continued that in the context of economic recovery in the hotel sector, this year his party will allocate a budget as an incentive or stimulus with the Rebranding program, specifically for 35 hotels in Java and Bali. This is a moral responsibility as business partners who provide mutual support in joint business development, where the form of incentives we do to each property certainly has a different value according to the size of the hotel itself and the star category of each hotel.

One of the developments that is the focus of Liberta Hotel International is to digitize development, which we call E-Butler Liberta Hotels, both as a guest room assistant, booking engine, self check in, and smart operating system, where this concept will reduce investment costs both directly or indirectly in hotel operations.

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Liberta Hotels International, carrying three (3) brands, namely Liberta Home; (Residence, non-star) with a minimum number of rooms of 50, minimum room size of 10 -14 m2, then Liberta Hub; room sizes 14 – 16 m2, minimum 50 – 100 rooms and Liberta Hotel; Minimum room sizes are 16-21 m2, with a minimum number of rooms of 100 rooms and the Liberta Collection, especially four (4) stars, said Ruben Amor, VP Development for Liberta Hotel International.

Liberta Hotel International continues to develop collaborative partnerships by carrying out several trademarks such as the existing Liberta Home Jogjakarta, Liberta Home Depok, Liberta Hub Blok M, Jakarta, Liberta Hotel Kemang, Liberta Hotel Petitenget Bali, Maxolie Hotel & Convention Kebumen, Amanuba Resort Bogor and several projects in the construction and finishing stages which are expected to be operational by the end of 2021. ***

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By Igo Kleden


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