CONVERSATIONS with Fransiska Handoko, CHA., CHIA., CHRM are always inspiring. Warm and approachable, she has many stories to share from her journey in Bali’s tourism industry. Here is a glimpse into her career and leadership.
Bali’s tourism world marked a new milestone with the election of Fransiska Handoko as the first woman to serve as Chair of the Bali Hotels Association (BHA).
She was officially elected as BHA Chair on December 11, 2021, beginning her leadership in the 2022 term. Demonstrating the trust and confidence of her peers, Fransiska was re-elected for the 2023 term, serving from January 1, 2023, to December 31, 2023.
Her leadership is not only a personal achievement but also a significant step forward in promoting gender equality in a tourism sector long dominated by men.
Fransiska is widely recognized as a seasoned hospitality professional with extensive experience in the hotel industry. Before taking on this strategic role at BHA, she built her career from the ground up, proving herself as a visionary and ethical leader capable of addressing the challenges facing Bali’s tourism sector in the post-pandemic era.
Under her leadership, BHA has strengthened its role in maintaining the quality of Bali’s hotel services, championing sustainability issues, and expanding collaboration with the government, tourism stakeholders, and local communities.
The Bali Hotels Association plays a crucial role in safeguarding the global reputation of the Island of the Gods as a world-class destination. Representing hundreds of star-rated hotels, the organization is not merely a communication platform for industry players, but also a driving force in ensuring quality, sustainability, and resilience within Bali’s tourism ecosystem.
Her presence as the first female leader of such a major organization serves as an inspiration to the younger generation, especially women aspiring to pursue careers in hospitality and tourism. Fransiska Handoko has proven that dedication, hard work, and competence are the keys to reaching the highest leadership positions — regardless of gender. **
