MANDALIKA, THEIMAGE.ID – Minister of Tourism Widiyanti Putri Wardhana believes that the Clean Tourism Movement (Gerakan Wisata Bersih/GWB) at Kuta Mandalika Beach, West Nusa Tenggara (NTB), can serve as a pivotal moment to strengthen cleanliness and sustainability in Indonesia’s tourism destinations, particularly in NTB and its surroundings.
“I believe the Clean Tourism Movement can be a significant step in addressing the major challenges of maintaining cleanliness, preservation, and sustainability of our tourism destinations,” said Minister Widiyanti during the GWB event held at Kuta Mandalika Beach, NTB, on Thursday (April 24, 2025).
The Minister emphasized that the Clean Tourism Movement is a tangible action born from collective awareness and collaboration among various parties, as a form of concern for the importance of preserving cleanliness and environmental sustainability in Indonesia’s tourism destinations.
Moreover, the tourism sector in Lombok has become a key economic driver, recording 1.2 million tourist visits—almost half of the total 2.5 million visits to NTB in 2024.
“It is hoped that this program will further boost these achievements, enhance the region’s image, and serve as an inspiring example for other regions in Indonesia,” said Minister Widiyanti.
She also expressed appreciation to the Provincial Government of West Nusa Tenggara, the Central Lombok Regency Government, and the local community for their commitment and consistency in fostering a culture of cleanliness in tourism areas.
Through the Clean Tourism Movement, it is expected that long-term habits and awareness will be cultivated collectively to preserve cleanliness and environmental sustainability.
“It is our duty to maintain the cleanliness of our tourist destinations, including the enchanting Kuta Mandalika Beach,” Widiyanti concluded.
The Clean Tourism Movement in NTB is supported by several strategic partners, including GoTo Impact Foundation, ITDC, RedDoorz, and Lombok Tourism Polytechnic (Poltekpar Lombok). This cross-sector collaboration demonstrates that unity and cooperation are the foundation for creating clean, healthy, and globally competitive tourist destinations.
Meanwhile, ITDC (Injourney Tourism Development Corporation) Commercial Director Troy Reza Warokka expressed his gratitude to the Ministry of Tourism for selecting the Mandalika Special Economic Zone (SEZ) as the location for the GWB in NTB. “This event will further strengthen our synergy in enhancing tourism quality in Indonesia, particularly in Mandalika,” said Troy.
Minister Widiyanti was accompanied by the Ministry of Tourism’s Expert Staff for Crisis Management, Fadjar Hutomo, and the Deputy Assistant for Community Empowerment at Tourism Destinations, Florida Pardosi. Also in attendance was the Head of the NTB Provincial Tourism Office, Jamaluddin Malady.
In addition to Mandalika Beach, this campaign will also be held at Gili Air Beach on Friday (April 25, 2025). Previously, the Clean Tourism Movement had been successfully carried out in several destinations, including Parangtritis Beach in Yogyakarta, Jakarta Old Town, as well as Marina Waterfront City and Pede Beach in Labuan Bajo.***
